GAMING
MOBILE GAMING
TRADITIONAL TVC's
Utilise existing TVCs to further drive awareness via Mobile Gaming advertising for broad reach with targeted placement.
CUSTOMISED CONTENT
Create bespoke content tailored to mobile gaming entertainment, reaching highly engaged users.
What is Mobile Gaming Advertising?
Rifle works with several of the world’s leading gaming publishers to offer a simple, cost-effective advertising solution for brands. The mobile gaming industry is the sleeping giant for advertisers with user bases growing at 20% YOY. With over 8M monthly users in Australia, our platform engages a range of audiences who play mobile games for up to 12 hours per week.
How it Works?
Our reward-based platform incentivises the user to engage, rewarding them if the advertisement is watched to completion. This is the most effective method for brands to deliver key messaging to a highly engaged audience.
Our Campaigns
Our campaigns run on a cost per completed view model, so if an ad isn't watched to completion, you don't pay for it! Games are selected in line with brands core audience to maximise the engagement and success of the campaign. Our key measurements are based on VTR (videothrough rate), with all impression numbers guaranteed to completion.
WEBSITE ADVERTISING PLATFORMS
2 Million users per month in Australia
Over 20 gaming, E-Sports & Entertainment websites
Video Sliders:
Autoplays on sites
Placements from 6-30 seconds
CTR up to 2%, Video completion rates of +75%
Sits on bottom right of page
Banners/MRECS:
Low CPM in conjunction with video sliders
First point of visibility
CTR benchmark of 0.5%
Dominate website experience
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